Hinterhof

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Welcome to Hinterhof, a vibrant Social Club nestled in the heart of Berlin’s Mitte district. Designed for people of all ages and backgrounds, Hinterhof offers a fresh, dynamic experience unlike any other.

Whether you're here for the thrill of paddle tennis on our 7 state-of-the-art courts, or to unwind in our luxurious sauna and spa, Hinterhof caters to those seeking fun, relaxation, and community all in one place.

Hinterhof isn’t just a club—it’s a new way to connect. Here, every session brings excitement, and every visit is a chance to be part of something unique. Whether you’re pushing your limits on the court or kicking back after a rewarding game, Hinterhof offers the perfect blend of sport and social connection.

Disclaimer: This is a mock case study, created to showcase our ability to craft unique and impactful brands within the social sports niche, these are not publicly released nor final. All fonts & images used are for illustrative purposes only, and all rights remain with their respective owners.

Client

Hinterhof

Service Provided

Branding, Advertising, Merchandise

YEAR

2024

The Goal:

To create a brand that offers a unique, fun, and unforgettable experience, redefining what it means to belong to a social club. Hinterhof is about connecting people through authentic, unconventional spaces that inspire creativity and camaraderie.

The Challenge:

Designing a brand that appeals to individuals seeking something different—a place where modernity meets charm, and where community thrives. The challenge was to develop a brand that stands out in a crowded social space while maintaining a vibe that’s cool, inclusive, and undeniably fun.

The Results:

The result is Hinterhof: a brand that captures the essence of urban culture and adventure. It’s more than a space—it’s a movement, bringing together diverse groups of people in a way that feels natural and exciting. Hinterhof invites you to step off the beaten path and into an environment where every moment feels new, yet familiar.